About Berg & Heart

Your empathy-led copywriting and content marketing consultant

Hello, I’m Fay. Your empathy-led copywriting and content marketing consultant with a reassuringly-northern twang.

You’ll find me working with clients all over the UK and beyond from my base on the beautiful coastline of the North East of England.

Why Berg & Heart? Berg means hill or mountain, it’s part of my Swedish surname, Nyberg. The Berg & Heart story is inspired by when you see a hill on the horizon and there’s so much more going on underneath. Just like visible copywriting and content marketing, which needs to put purpose at its heart.

Education, public sector and family-serving organisations hire me to develop and write content when they need to reach more people and shape lives and futures for the better.

The specialist copywriter and content consultant for organisations that show love and care

To make an impact, you need to reach your audience, build a connection and inspire action. That takes specialist knowledge, processes and time. I get it, I’m a former Head of Content at SEO agencies and a qualified journalist.

When you need copywriting and content marketing that shows search engines and people where to find you but puts human interest at its heart, I can help.

I work with busy marketing managers, communications directors and agency owners, writing web copy, blog posts and real-life case studies that serve your audiences as well as search engines.

Because serving up the information and stories your audience needs to know about with a human touch, shows them they’re at the heart of everything you do.

Writing words that power thoughts, feelings, and actions

Writers often use an ‘about’ section to tell you how they’ve loved words and writing ever since they could hold a crayon. got the MA in Magazine Journalism and BA in English Literature that proves I’m a fully paid up member of of the word nerd gang.

But what I’ve always loved the most is noticing and tinkering with the forces that bring pen to paper; listening, observing, probing what makes people tick and how words make us feel. I love working out how the words I write can do more.

That’s what led me to study copywriting psychology with the original conversion copywriter Joanna Wiebe of Copyhackers, made me learn how to make your campaigns more effective using behaviour communications and why my web copy is informed by data like search and voice of customer research as well as my content design training.

I’m always thinking about the power of words. It’s how I write case studies that leave hearts feeling full, blog posts that inform and inspire action and web copy that gets you found AND converts.

Ways you can work with me

The simple truth is you don’t have time to do it all to the level you know you’d be happy with and your audience deserves. Sometimes you need expert help to create content that makes a real difference.

Ditch the guilt and hire my safe pair of hands for the content you wish you had time to write.

Book me when you need a one-off blog post, to write web copy for websites old and new, or to get more marketing value from your real-life case study campaigns.

Book a web copy project

Investment starting from: £375

Order a blog post or upgrade to a package

Investment starting from: £299

Schedule regular content in your inbox

Investment starting from: £1299

Get marketing consultancy and interim cover

Prices starting from: £350

Warm words from happy clients

“Fay blended into our team seamlessly, picking up projects threads effortlessly. She quickly got to the nub of the project, and– frankly – just got on with it, which is exactly what we needed. I hope we have her back soon at Newcastle University.”

"Fay was such a support to me during her time with us launching a regional-wide local authority fostering hub.Time was limited with the project, but Fay used her SEO and copywriting experience to create engaging, easy to read and accurate information about fostering for the website. Fay is very skilled at ensuring SEO was considered at every stage and she optimised copy throughout in a way that felt natural and was still easy to digest. The fact the work did not require any major changes during the approval stage is testament to the quality of the research she did and to the effectiveness of the final copy."

"The work will play a huge role in improving the experience students have when navigating complicated processes at the University – and the questions Fay raised with the content will help to facilitate ongoing discussions with different stakeholders across the University to make sure inconsistencies and processes are corrected before we go live.."

"We had a list of topics and keywords supplied by the client, but we needed someone who could research, write and optimise blog posts that met those criteria and were still interesting and helpful for the audience. Fay was excellent to work with. I provided her with the bare minimum information, and she did an incredible amount of research to write a set of blog posts that were extremely valuable for the niche we were looking to reach."

"Fay was both diligent and hard working in everything she did for us. She engaged in a wide range of content and development work, focusing on user experience and catering content to meet the needs of a variety of audiences. Her efforts won praise from our Careers Service, for the work she did for them. She provided a valuable contribution to our team and was a real asset. I would not hesitate to employ Fay again, if the opportunity arose."

"Thanks to her expert knowledge of the education sector, Fay was able to quickly understand my brief and provide me with well-written and engaging case studies to agreed budget and deadlines. She has superb knowledge of technical writing for the web including keywords and SEO. She's also a thoroughly nice person to work with. I'd happily recommend her services and hope to work with her again in the future."

"“Fay was a joy to work with, she is very experienced and knowledgeable and delivered a high standard of work on time. We would definitely work with her again in the future.”

“Fay helped me while I was on holiday. She provided copywriting services including blog posts, social media posts and e-shots for a B2B agency. I got to enjoy my holiday and not worry about the amount of work I had to do on my return. Fay kept things ticking over while I was off.”