Empathy and data-led SEO content writing and case studies
When SEO content writing doesn’t put the people in your community and what they care about at its heart, there’s a disconnect between the information you share, the stories you tell and your audience. Your articles, case studies and reports become words on the page rather than the messages you need to share.
Maybe you’ve invested in content for SEO before hoping it would help you reach more people. Did you find that content focussed on keywords lost its power and meaning? Did the lack of thought about the people and services behind online searches mean the content didn’t effectively inform, engage and convert your audience? I’d love to help.
Journalistic-style SEO content writing, case studies, guides and reports can help you reach the right people at the right time to show and grow the impact of your organisation, products and services.
Human and community-centric SEO content writing
Making sure your SEO content writing is human and community-centric means that along with doing keyword research into what your audience is looking for and creating content they need, I immerse myself in what’s happening within your community and share their voices, questions and experiences to support your marketing goals.
Journalistic-style content marketing
SEO can help you get found for the wonderful things you do but it won’t warm hearts or make decisions. We’ll signal to the search engines that you’re the experts in the things you care about with journallistic-style content optimised for SEO, building authority online and with your audience too.
What my SEO content writing and case studies clients say.....
“Thanks to her expert knowledge of the education sector, Fay was able to quickly understand my brief and provide me with well-written and engaging case studies to agreed budget and deadlines. She has superb knowledge of technical writing for the web including keywords and SEO.
She’s also a thoroughly nice person to work with. I’d happily recommend her services and hope to work with her again in the future.”
Anonymous,
Education PR & Marketing
Consultant
My creative SEO content services help people like you to reach big goals...
I can help if you:
- Are a university, school, further education college, apprenticeship or other training provider
- Work for a public sector organisation that needs relatable, clear content that resonates with service users and performs well in search
- Offer fostering, children’s services, housing or care provision or need to grow your community
- Run a social enterprise, charity or organisation doing good and want to grow support or use storytelling in your impact reporting
- Are a publication that serves parents, children or families or those in the sectors mentioned above.
You should work with me if you need someone to....
Research and sensitively write the stories you need to tell:
- Show the impact of your work
- Improve your SEO
- Educate your audience and stakeholders
- Inspire and compel action
- Reach more people with help
SEO Content & Case Study Support:
My signature offers for SEO content support and case study writing are designed to give you powerful ways to grow and show your impact.
3 Page Content Audit
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Pinpoint what you’re doing well and where you need to take action with a content audit of 3 key website pages, paying particular attention to your use of SEO and social proof.
We’ll agree the areas of your site for audit or whole site deep dive depending on your site size and goals. The audit will examine optimisation opportunities and where your content can be enhanced for greater impact. -
Your content audit will breakdown actionable improvements for your chosen content and includes:
Real-life case studies optimised for impact
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Case studies create so much value. Real-life experiences can be used as a powerful thread throughout your marketing to improve your messaging, reach and impact.
From question to development, keyword reseach and interviewing through to creating your optimised written case study, hand the process over to me.
I'll interview with empathy for clarity. This option gets you a case study of up to 1,000 words that tells the story you need to tell. You can also choose shorter and longer written case studies priced accordingly. -
Your 1,000 word written case study is optimised for SEO and impact and also includes all this:
Case study, lived experience and impact research campaigns
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If you offer services to help change lives for the bestter, case studies can help the. people you're trying to reach see how what you offer applies to them. They also record lived experiences to answer questions for research studies or help you learn more about your customer and community needs and pain points, so you can serve them better.
Booking a campaign means you can get a bumper or regular delivery of case studies to bring voices of experience to your content. -
Your real-life case study campaign includes:
How it works
Here’s how things will generally go when we collaborate on a content writing project to help your organisation show and grow its impact….
1.
Stage 1 - Briefing
We’ll complete a brief capturing all the key details like timelines, plus any keyword or marketing targets. You’ll supply any brand guidelines or examples of brand copy,
2.
Stage 2 - Creation
I’ll complete your audit, case study interviews and write ups or campaigns and send them over. Sometimes we’ll create an outline in between to help visualise the project’s direction.
3.
Stage 3 - Amends & Signoff
For content writing, if needed, I’ll revise the copy based on feedback, making up to two rounds of amends within the scope of the agreed work.
Need ongoing web content writing support?
I also work with organisations, agencies and other consultants on a retainer basis, providing extra content support and specialist skills when you need them most.
