Copywriting, content marketing & comms support for busy teams with big plans
Do you want to use copywriting and content marketing services to help you change more futures for the better? Need to reach more people with education, services or tech for good that will change their lives? Maybe you’re finding it tough to win more supporters or find new recruits?
You’re in the right place. I’m Fay, copywriter and content marketing writer at Berg & Heart. If you need to show love and care with your copywriting and content marketing communications, I can help.
With two decades of professional writing experience – including copywriting, content marketing and content management as a Head of Content in marketing agencies and working directly in my specialist sectors of education, family and children’s services and the public sector, I develop and write strategic web copy, blog posts, case studies and long-form content to show and grow your impact.
Empathy & data-led copywriting, content & marcomms for impact
Doing the important work you do means consistently showing up for the individuals and communities you serve. You need to meet them where they are, right? But showing up online and growing your visibility through content is about way more than popping a few SEO keywords on the page.
Writing about sensitive topics requires empathy and a human touch. To win new supporters, attract loyal team members and to spur people into action, you need to understand what motivates them. You also have to be clear about the barriers that stand between you.
Wouldn’t it be great if you knew which messages and stories to share to make you a prominent feature on your target audience’s horizon? Your content should act as a beacon that draws the right people close and compels them to act.
To do that, you need to put the people you serve, the things they need, and the love and care at the heart of your organisation into your content strategy.
And sometimes, you just have to admit that putting all of this into action takes more time and skills than you and your busy team can spare right now.
But you can borrow mine. I’ve helped big-name universities, further education colleges, schools, national social enterprises, councils, fostering services, and ‘tech for good’ startups to show up and make a difference when and where they’re needed. And I can help you too.
Authentically you, engaging for your audience.
Powered by empathy and data.
Delivered with care.
You need a copywriter who can balance emotion, clarity and SEO fundamentals. I’m a SEO web copy and content marketing writing specialist. I create web copy, blog posts, journalistic-style content and powerful real-life case studies that show love and care through my empathy and data-led approach.
Copywriting
Copywriting from a seasoned writer with SEO and conversion copywriting skills to plant you on the horizon and inspire change.
- SEO and conversion web copy
- Website launch packages
- Course guides, brochures and prospectuses
- Web page updates and optimisation
Content Marketing
Writing
Build trust, grow your fan club and show Google what you’re all about with strategic empathy and insight-led content marketing assets.
- Real-life written case studies
- Thought leadership articles
- Knowledge hubs
- Newsletters, lead magnets and reports
Blog Strategy &
Writing
Raise your visibility online and put what people really care about at the heart of your blog with audits, strategy and blog optimisation for SEO and conversion to show and grow your impact.
- Strategic SEO blog posts
- SEO keyword research
- Blog content optimisation
- Blog planning and packages
Marketing & Comms Support
When overwhelm hits and your comms pipeline is fit to burst, get marketing & communications support from someone who’s been in your shoes
- Content project management for your website launch, blog and case study campaigns
- Interim or regular specialist marketing and communications support for your public sector, education or social impact organisation
Warm words from happy clients
Why copywriting, content marketing and comms powered by empathy and data can help you make a bigger dent on your plans
You want to work with someone who knows their stuff and supports and believes in your goals. My work is driven by my belief in the importance of social mobility and the transformative powers of education, shared experience, and community. It’s also informed by two decades of professional marketing writing, spent building and managing content teams, processes and strategies in marketing agencies before working directly in content and communications roles in education, the public sector and family and children’s services.
Copywriting & Content
I've worked at SEO and full-service marketing agencies, online news agencies and for big names in print. That translates into writing hundreds of websites, blog posts and interviewing people from all walks of life.
SEO
As the former Head of Content at several UK SEO marketing agencies, I know a thing or two about developing data-informed strategies and setting up and managing copywriting and content processes.
Research & Storytelling
Did I mention I'm a thoroughly nosy National Council for the Training of Journalists-qualified news and features journalist? Those research, interview, and storytelling skills make for fluff-free more impactful content. I even have the hard-to-crack NCTJ news writing qualification.
Creativity
Need a creative and strategic thinker to validate, expand or challenge your ideas? My leadership PR communication qualification and experience across PR, media relations, SEO, content design, and journalism helps me join the dots to make content work harder for your budget.
Proofreading & Editing
Spotting typos and grammar 'eeks' and making effective copy-editing tweaks is something I learned while working at UK journalism and publishing powerhouse, the Press Association.
Analysis & Problem Solving
Using data and human insights to help solve your writing and content marketing mysteries makes me as happy as Columbo when he says, 'Oh, just one more thing.'
Copywriting &
Content
Projects
Take a peek at Berg & Heart copywriting, content services and comms delivery in action
with case studies to show what I do for organisations like yours.
