Effective, clear, persuasive copywriting and content writing for public services starts with empathy and understanding. Using Plain English and developing accessible content is important, but you also need to consider how you can bring about behaviour change to make audiences think and act.
As a graduate, I started out in the public sector – working in admin roles in the HM Courts Service and for the Ministry of Justice. Every day, I saw how vital communications are for the effective functioning of public services. I’m qualified in leadership communications and I’ve completed public sector training in content design, too. Here are just a few examples of content projects I’ve completed for public sector organisations:
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Berg & Heart Copywriting & Content Marketing Services, Ashington, Northumberland.
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