Blog

Sharing is caring, right? This blog is a place where I share opinions and knowledge about copywriting, content writing, SEO content and strategy andlived experience storytelling. You can also expect to find a generous helping of what put the heart into Berg & Heart too.

I’m always a little surprised when people ask if subheadings and other elements of blog formatting really matter. I’ve even heard of CEOs saying that formatting blog or thought leadership content somehow makes it appear
Admissions are such a huge focus for school marketing and communications - but are you guilty of planning only for prospective students and families who engage with you during the annual application window?
I’ve worked in schools, I know about the time and budget pressures and how difficult it is to show the wider community all the fantastic things you have going on in school.

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