Community-centric Content and Communications Support
As a Northumberland-based freelance content and communications specialist, I want to help our North East communities.
It’s the number one reason I started Berg & Heart. I believe in the transformational power of education and shared experience. The community I live in and the people I live alongside deserve the best.
If you are working on a family and community-centric project or you’re part of an organisation that wants to reach more people with help, right here in the North, I’d love to work with you to make it happen.
Book me for a project or on retainer
I’m often booked by marketing directors and heads of communications in public-facing organisations, hitting the ground running in situations where you might consider an interim hire but need more flexibility. I’ve worked with fire & rescue services, schools, universities, councils and children’s services departments.
White label content support services for marketing and PR agencies and freelancers
I work with agencies and collaborate with other freelancers to action the copywriting, blogging, content writing or communications strand of a wider marketing strategy. I can provide extra specialist resource or holiday cover, too.
What they say
“Fay blended into our team seamlessly, picking up projects threads effortlessly. She quickly got to the nub of the project, and– frankly – just got on with it, which is exactly what we needed. I hope we have her back soon at Newcastle University.”
Caroline Hardaker,
Content Marketing Manager, Newcastle University
Strategic SEO blog writing charged with social proof
Use your blog to showcase your expertise, authority and trust-worthiness, using:
- Carefully selected keywords
- In-house data and research
- Subject matter expert quotes
- Service user comments
- Sector research, regulations and statistics
Lived experience storytelling
Researching and sensitively writing the stories you need to tell to:
- Show the impact of your work
- Improve your SEO
- Educate your audience and stakeholders
- Inspire and compel action
- Reach more people with help
SEO and Social Proof Blogging
Starting with an audit of your SEO content, storytelling and social proof gives solid foundations for your content strategy. If you’ve got your SEO blog content strategy all mapped out and know which stories you need to tell and why, we can skip straight to putting your plan into action and creating the content you need.
SEO and Social Proof Audit
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Pinpoint what you’re doing well on your blog and where you need to take action with a content-focussed SEO and social proof audit. The audit will examine gaps, optimisation needs and opportunities.
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Includes:
SEO and Social Proof Audit + Strategy
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Starting with a SEO-cial content audit based on your goals, we’ll then create a content strategy that targets opportunities to improve visibility, authority and demonstrate your impact.
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Includes:
Monthly SEO and Social Proof Content
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Get a monthly scheduled delivery of SEO blog posts with social proof baked in, plus extras that help you to maintain good blogging habits and add value long term. Each package includes a monthly catch up call to review your content goals and work plans to make sure we’re working strategically.
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Includes:
Monthly SEO and Social Proof Blog Writing Support
How it works
How it works
We can work with your pre-defined blog plan that I can action for you – 1 month minimum.
Or, Start with a SEO and social proof blog audit + strategy then 3-month minimum and unlock your blogging extras.
Blog post length will be agreed in advance. Each blog post includes briefing, outline, collaboration to gather and include your social proof including comments, quotes and statistics. If in-depth interviews are required, there may be an additional fee.
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Level 1
Two blog posts, 1 x blogging prompt/checklist £950 per month.
2.
Level 2
Four blog posts, plus maintenance plan £1800 per month.
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Level 3
Six blog posts, plus maintenance plan and 1 x mini-survey/questionnaire £2,700 per month.
Book a SEO-cial blog content boost
Up to ten strategy-aligned SEO blog posts with elements of social proof to help launch a new website, service or give a strategic boost.
