The SEO blogging specialist for education, public sector and family-facing organisations that show love and care
Sometimes blog posts are written from the heart but without the SEO essentials needed to help your valuable advice, knowledge, and stories to get the attention they deserve. But without a people and data-led approach, marketing blog posts can lack empathy and relevance.
Maybe you’ve tried writing your own blog posts but your efforts are buried at the bottom of the search results. Or you tried working with an SEO or digital marketing agency and they made all the right noises about creating bespoke sector-specialist content but they just didn’t get the nuances of your sector or your audience. Chances are that so far, no one has made proper use of all the fantastic knowledge, love and care within your organisation and community. With two decades of professional writing experience, a master’s in magazine journalism, PR and comms experience, plus over a decade in SEO blogging, I can help you join those fundamental dots for strategic blogging aligned to your goals.
I’m a specialist blog writer who works with education, family, public sector and other caring organisations that want to change more futures for the better. When your comms team is overwhelmed or you need specialist SEO blogging support, I work with you to create content that puts your audience and your mission at the heart of your strategy.
As a former SEO agency head of content I set up bloggng processes and managed blog projects for hundreds of clients, digging into analytics and audiences and making blogging more manageable for high street names, public sector and professional organisations. As a National Council for the Training of Journalists – qualified journalist with experience of interviewing service users, CEOs, celebs and MPs, I know the importance of thorough research and how to tease out the answers to questions that will resonate.
If you want to you make sure your blog content is not just optimised with a few keywords woven in here and there, I’m in. By digging deeper into what matters to your audience, your organisation and using data and audience insight, we’ll make every word work harder.
Are you ready to use blogging to raise your profile within Google’s search results, and carve out a space in the hearts and minds of your ideal audience?
Putting empathy and human experience at the heart of your SEO blog writing, strategy and success
My SEO blog writing is human and community-centric. This means that along with doing keyword research into what your audience is looking for and creating content they need, I immerse myself in what’s happening in your community and what’s going on in the lives and minds of your audience to understand how your content can meet their needs. I develop and write content using an empathy and data-led approach, because content that truly cares connects. To do this, I work with a limited number of clients at a time within niches where I have built up extra knowledge and experience.
You can be certain that every word of the blogs that land in your inbox have been written by me, ideally in collaboration with your colleagues and ideal clients. I don’t use AI for my blog composition or writing. Like many other writers, I do use proofreading tools that have AI components but that’s in addition to my own proofreading skills, developed while working at the Press Association and in content marketing agencies. You can be sure any ideas, recommendations and creatively-written words on a page come direct from me.
Blogging and content marketing to show and grow your impact
You need genuinely useful blog posts that help service users, students or supporters and partners to find you. Blogs that pass on valuable information to empower others to feel ready to make a change, give their support or take a new direction.
Because blogging and content marketing works best when it puts people at its heart, I use my journalistic background to incorporate social proof and community voices into blog posts that give your audience tangible insight into the impact you’ll have. The result is relatable blog posts that signal to the search engines that you’re the experts in the things you care about and share the stories you need to tell.
What my blog post and long-form content clients say
“Fay was a joy to work with, she is very experienced and knowledgeable and delivered a high stand of work on time. We would definitely work with her again in the future.
Emma Heath, Head of Marketing and Communications
Five Rivers Child Care
The blogging specialist you call when you want to shape better futures
Are you an organisation that needs to reach the right people with the right information at the right time?
You might be:
- A university, school, further education college, apprenticeship or other training provider
- A public sector organisation that needs blogs that resonate with users and perform well in search to support support a bigger marketing campaign
- A fostering, children’s services, housing or care provider that needs to grow or support its community
- A social enterprise, charity or organisation doing good using blogging to do more.
You should choose my blog copywriting services if...
You need someone to use research and real voices to sensitively write the stories you need to tell, to:
- Show and grow the social impact of your work
- Improve your SEO and raise visibility of your website and services
- Educate your audience and stakeholders
- Inspire and compel action
- Reach more people with help
Blogging for SEO but from the heart
My signature blogging for SEO services are designed to give you powerful ways to grow and show your impact, whatever stage you’re at.
If you’ve got your SEO blog content strategy all mapped out and know which stories you need to tell and why, we can skip straight to putting your plan into action. You can schedule optimised blog posts and long-form articles on a project or monthly basis to watch your audience grow and give you content to share and repurpose across platforms.
Not quite there yet? With a blogging audit, we’ll review where you’re at. Next, we can put a blog strategy in place to help you better serve your audience and meet your blogging and organisational goals.
Blogging Audit
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Pinpoint what you’re doing well on your blog and where you need to take action with an audit of your existing blog. The audit will factor in SEO and social proof opportunities to make the journey of your ideal customers or clients easier.
Typically, you will select an area of topic interest or we can look at how your blog posts can be better optimised and developed to support your goals. -
Make your blog posts better with:
Blogging Strategy (including audit)
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Starting with a blogging content audit based on your goals, we’ll create a content strategy that targets opportunities to improve your online visibility, authority and grow and show your impact.
We'll agree an area of focus like improving your existing search rankings or building authority and awareness around a new topic, service or new audience. Your data and empathy-led blogging strategy will align with your goals. -
Make your blog strategy better with:
SEO Blog Posts packed with value added by experts and service users
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Get a campaign-boosting delivery of blog posts, help with a one-off post that needs some TLC from a specialist or schedule a weekly or monthly delivery of SEO blog posts.
As a guide, you can get an optimised written-to-brief blog post of up to around 1,000 words for £450 including a short interview with your subject matter expert or lived experience case studies.
Booking a weekly or monthly blog post to be written for you and delivered when you need it will bag you extras like a monthly catch up call to help you maintain good blogging habits and monitor performance.
You can also opt to have the cost of your content strategy and blog writing spread monthly so you secure my time and build better strategy-driven blogging into your marketing budget.
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Make blogging work better with:
The SEO blog writing process
Here’s how things go when we collaborate on a blogging project to help your organisation show and grow its impact….
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Stage 1 - Nailing the brief
Stage 1 - Nailing the brief
We’ll chat and I’ll complete a brief capturing all the key details like timelines, plus any topic and keyword areas where you want to become an authority and any organisational or marketing goals. You’ll supply any brand or tone of voice and style guidelines.
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Stage 2 - Research & Creation
If I’m working on an audit or strategy for you, we’ll agree in advance the elements of focus. When writing longer blog posts I’ll usually create an outline for you to sign off before getting busy writing the full article. I’ll carry out SEO research if needed, use any sources you send over and carry out any additional research agreed to make your blog posts stand out. There might be expert or lived experience interviews or mini surveys, for example.
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Stage 3 - Tweaks and amends for publication
Polishing blog posts for publication sometimes needs a little feedback and tweaking. I’ll revise your blog posts based on your feedback, making up to two rounds of amends within the agreed scope of work. For changes outside of the scope of work – for example, when topic changes and additions are made – are charged at my hourly rate of £65 per hour. For longer projects and retainer clients you can also arrange for me to upload to your CMS.
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Stage 4 - Your Optional Blog Checkup
When you’ve signed off your blog post or package and paid in full, it’s time to press publish. Because the best blogs are monitored and updated to maximise their impact, we can have a quick check in on your blog’s performance after three months if you like.
Want to chat blogging?
If you’re not quite sure which blog service is right for you right now, I offer a FREE 20-minute chat to put you on a path to better blogging. Hit the button to book a chat.
