Copywriting for your parent and family audiences, crafted with empathy and data insights

As a qualified magazine journalist, I know how to research and sensitively tell stories that speak to the heart. I’m the former digital content editor of a huge mother and baby website. I’ve also run in-person mother and baby groups and managed  parent-facing social communities.

As a freelance parenting content specialist, I use my SEO knowledge and empathy and insight-led approach to optimise content to give your organisation and services greater visibility. The result is increased impact for organisations who serve parent, children and family communities.

Here are just a few examples of my parenting, child and family content and copywriting projects:

• Web copywriting and real-life case studies for a regional local authority children’s services fostering website.
• Writing in-depth SEO blog posts addressing questions about fostering.
• Updating community content for a university’s parent and familiy student community.
• Content strategy, news writing and community-collaboration content that boosted visitors, views and search rankings as content editor for worldwide mother and baby website, Bump Baby & You.